Harvard Business Review 08/14. Revista De Negocios En Inglés

Harvard Business Review

Publication Date: Agosto 2014

From the Editor

JULY–AUGUST 2014
Trust and the Global Powerhouse
MAGAZINE ARTICLE Adi Ignatius

Idea Watch
JULY–AUGUST 2014
Robin Hood Rankings
MAGAZINE ARTICLE Harvard Business Review Staff

Dear Diary…
MAGAZINE ARTICLE Harvard Business Review Staff

Managing Change, One Day at a Time
CHANGE MANAGEMENT MAGAZINE ARTICLE Keith Ferrazzi
Leaders trying to transform company culture can learn from an unexpected source: addiction treatment programs.

How “Brand Tourists” Can Grow Sales
BRANDING MAGAZINE ARTICLE Silvia BellezzaAnat Keinan

Get Ahead by Betting Wrong
RESEARCH & DEVELOPMENT MAGAZINE ARTICLE J.P. Eggers

Managers Reject Ideas Customers Want
INNOVATION MAGAZINE ARTICLE Jennifer Mueller

The Whys and Wherefores of Executive Pay
EXECUTIVE COMPENSATION MAGAZINE ARTICLE Harvard Business Review Staff
Much of the story of executive comp in recent decades comes down to four words: stock options and restricted stock.

It’s Time to Split HR
HUMAN RESOURCE MANAGEMENT MAGAZINE ARTICLE Ram Charan
Save Share
Many Stakeholders, One Story
CORPORATE GOVERNANCE MAGAZINE ARTICLE Steve Girsky

Features
JULY–AUGUST 2014
The CEO of Ozon on Building an e-Commerce Giant in a Cash-Only Economy
CUSTOMER SERVICE MAGAZINE ARTICLE Maelle Gavet

The Crisis in Retirement Planning
FINANCIAL MANAGEMENT MAGAZINE ARTICLE Robert C. Merton
Our approach to saving is all wrong: We need to think about monthly income, not net worth.

Spotlight
JULY–AUGUST 2014
Spotlight on the New Marketing Organization
MAGAZINE ARTICLE Harvard Business Review Staff

The Ultimate Marketing Machine
MARKETING MAGAZINE ARTICLE Marc de Swaan AronsFrank van den DriestKeith Weed

Most marketing organizations are stuck in the last century. Here’s how the best meet the challenges of the digital age.

Decision-Driven Marketing
COLLABORATION MAGAZINE ARTICLE Aditya JoshiEduardo Giménez
Good decision processes break down silos and improve performance.

Unlock the Mysteries of Your Customer Relationships
MARKETING MAGAZINE ARTICLE Jill AverySusan FournierJohn Wittenbraker
Are you connecting with consumers the way they want you to?

The Rise of the Chief Marketing Technologist
COLLABORATION MAGAZINE ARTICLE Scott BrinkerLaura McLellan
IT has become central to marketing, and many companies are creating hybrid executives who straddle the two functions.

Features
JULY–AUGUST 2014
A Conversation with Jill Ker Conway
SOCIAL RESPONSIBILITY MAGAZINE ARTICLE Harvard Business Review Staff

Sustainability in the Boardroom
SOCIAL RESPONSIBILITY MAGAZINE ARTICLE Lynn S. Paine
Lessons from Nike’s playbook

Four Paths to Business Model Innovation
DECISION MAKING MAGAZINE ARTICLE Karan GirotraSerguei Netessine
The secret to success lies in who makes what decisions when and why.

The HBR Interview: “I Came Back Because the Company Needed Me”
LEADERSHIP MAGAZINE ARTICLE Harvard Business Review Staff

How the Other Fukushima Plant Survived
CRISIS MANAGEMENT MAGAZINE ARTICLE Ranjay GulatiCharles CastoCharlotte Krontiris

Experience
JULY–AUGUST 2014
Becoming a First-Class Noticer
ETHICS MAGAZINE ARTICLE Max H. Bazerman
How to spot and prevent ethical failures in your organization.

Where to Launch in Africa?
ENTREPRENEURSHIP MAGAZINE ARTICLE Eugene Soltes
Should an entrepreneur scale up his business across several countries or focus on the largest one?

Do You Really Have to Fail to Succeed?
MAGAZINE ARTICLE Daniel McGinn